If you have ever wondered who has the most followers on Whatnot, this leaderboard ranks the most followed Whatnot sellers in every major category on the platform.
These most followed Whatnot sellers have built massive audiences through livestream auctions, collectibles, fashion, sports cards, electronics, and more. From Pokémon card breakers and sports card streamers to sneaker resellers, electronics sellers, coin dealers, and luxury fashion accounts, these are the biggest Whatnot sellers based on follower count.
Follower counts, review totals, and items sold change frequently on Whatnot, so this list reflects the most-followed sellers at the time of writing.
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Top 10 Most Followed Whatnot Sellers Overall
The most followed Whatnot sellers are typically found in categories like sneakers, trading cards, sports cards, collectibles, and fashion. The leaderboard below ranks the current most followed Whatnot sellers overall based on public follower counts.
| Rank | Seller | Category | Followers |
|---|---|---|---|
| #1 | coolkicks | Sneakers & Shoes | 866.1K |
| #2 | woosleys | Toys & Hobbies | 582K |
| #3 | dailydealzga | Electronics | 569.5K |
| #4 | giftexpress | Beauty | 544.9K |
| #5 | blazendary | Bags & Accessories | 532.8K |
| #6 | novatcg | Trading Card Games | 503.6K |
| #7 | invictastores | Jewelry & Watches | 457.8K |
| #8 | hobbyboxny | Sports Memorabilia | 408.3K |
| #9 | backyardrips | Sports Cards | 340.7K |
| #10 | 36samplesale | Women’s Fashion | 309.8K |
Trading Card Games
Seller: novatcg
Followers: 503.6K
Rating: ⭐4.9
Reviews: 130.1K
Average Shipping Time: 1D
Items Sold: 968.2K
Novatcg is one of the most followed Whatnot sellers in the Trading Card Games category and is best known for high-volume Pokémon breaks, live pack openings, and consistent streaming schedules.
Sports Cards
Seller: backyardrips
Followers: 340.7K
Rating: ⭐4.9
Reviews: 57.4K
Average Shipping Time: 2D
Items Sold: 496.8K
Backyardrips is one of the most followed Whatnot sellers in the Sports Cards category and has built a massive audience through live box breaks, sports memorabilia auctions, and high-end hobby products.
Electronics
Seller: dailydealzga
Followers: 569.5K
Rating: ⭐4.8
Reviews: 103.2K
Average Shipping Time: 1D
Items Sold: 342.2K
Dailydealzga is one of the most followed Whatnot sellers in the Electronics category and is known for fast-paced streams featuring gadgets, accessories, liquidation deals, and tech bundles.
Beauty
Seller: giftexpress
Followers: 544.9K
Rating: ⭐4.8
Reviews: 148.4K
Average Shipping Time: < 1D
Items Sold: 538.9K
Giftexpress is one of the most followed Whatnot sellers in the Beauty category with hundreds of thousands of followers and one of the largest review counts on the platform.
Toys & Hobbies
Seller: woosleys
Followers: 582K
Rating: ⭐4.9
Reviews: 171.3K
Average Shipping Time: 1D
Items Sold: 478.7K
Woosleys is the most followed Toys & Hobbies seller on Whatnot and has built a huge audience through collectibles, toys, mystery products, and live auctions. Read our full Woosleys Whatnot review to see what it’s like buying from their live streams.
Coins & Money
Seller: traderbea
Followers: 257.3K
Rating: ⭐5.0
Reviews: 113.8K
Average Shipping Time: 1D
Items Sold: 786K
Traderbea is one of the most followed Whatnot sellers in the Coins & Money category with an exceptional 5-star rating and nearly 800K items sold.
Jewelry & Watches
Seller: invictastores
Followers: 457.8K
Rating: ⭐4.9
Reviews: 214.9K
Average Shipping Time: < 1D
Items Sold: 1.1M
Invictastores is currently the biggest Jewelry & Watches seller on Whatnot and has sold more than 1 million items through live watch and jewelry streams.
Wholesale & Deals
Seller: thebinbarn
Followers: 144K
Rating: ⭐4.9
Reviews: 42.6K
Average Shipping Time: 1D
Items Sold: 219.9K
The Wholesale & Deals category continues to grow on Whatnot, and Thebinbarn currently leads the category by followers.
Men’s Fashion
Seller: tytanmarket
Followers: 294K
Rating: ⭐4.9
Reviews: 45.5K
Average Shipping Time: 1D
Items Sold: 199.3K
Tytanmarket is one of the largest Men’s Fashion sellers on Whatnot and is known for streetwear, designer apparel, and live clothing auctions featuring popular fashion brands.
Women’s Fashion
Seller: 36samplesale
Followers: 309.8K
Rating: ⭐4.9
Reviews: 105.6K
Average Shipping Time: 1D
Items Sold: 547.5K
36samplesale has become one of the biggest Women’s Fashion sellers on Whatnot thanks to high-volume live fashion sales, boutique inventory, and discounted designer apparel streams.
Sneakers & Shoes
Seller: coolkicks
Followers: 866.1K
Rating: ⭐4.8
Reviews: 206.3K
Average Shipping Time: < 1D
Items Sold: 552.5K
Coolkicks is currently the most followed seller on all of Whatnot with more than 866K followers. The brand is widely known in the sneaker community for hyped sneaker releases, celebrity collaborations, and live auctions.
Bags & Accessories
Seller: blazendary
Followers: 532.8K
Rating: ⭐4.8
Reviews: 139.3K
Average Shipping Time: 1D
Items Sold: 448.8K
Blazendary is one of the most recognizable fashion creators on Whatnot and has built a massive following through luxury accessories, streetwear, collectibles, and live shopping events.
Home & Garden
Seller: american_linen
Followers: 117.7K
Rating: ⭐4.8
Reviews: 22.9K
Average Shipping Time: < 1D
Items Sold: 87.4K
View American_linen On Whatnot
American_linen is currently the top Home & Garden seller on Whatnot and specializes in home essentials, bedding, linens, and discounted household products.
Antiques & Vintage
Seller: houseofcoop
Followers: 86K
Rating: ⭐5.0
Reviews: 15.3K
Average Shipping Time: < 1D
Items Sold: 54.7K
Houseofcoop is one of the leading Antiques & Vintage sellers on Whatnot and is known for curated vintage finds, collectibles, and unique estate sale items.
Baby & Kids
Seller: laughary10
Followers: 39.9K
Rating: ⭐5.0
Reviews: 6.7K
Average Shipping Time: 2D
Items Sold: 62.6K
Laughary10 has built one of the largest Baby & Kids audiences on Whatnot through family-focused products, children’s apparel, toys, and parenting essentials.
Estate Sales & Storage Units
Seller: jenjenjig
Followers: 133.4K
Rating: ⭐5.0
Reviews: 15.4K
Average Shipping Time: < 1D
Items Sold: 64.6K
Jenjenjig is one of the fastest-growing Estate Sales & Storage Units sellers on Whatnot and is known for unique finds, storage unit discoveries, and live estate liquidation auctions.
Sports & Outdoors
Seller: goatedgolf
Followers: 89.3K
Rating: ⭐4.9
Reviews: 37.2K
Average Shipping Time: 1D
Items Sold: 162.3K
Goatedgolf leads the Sports & Outdoors category on Whatnot with golf equipment, accessories, apparel, and sports-related livestream auctions.
Arts & Handmade
Seller: citystashfabrics
Followers: 27K
Rating: ⭐5.0
Reviews: 12.2K
Average Shipping Time: < 1D
Items Sold: 96.4K
View Citystashfabrics On Whatnot
Citystashfabrics has become one of the most followed Arts & Handmade sellers on Whatnot through crafting supplies, fabrics, sewing materials, and creative livestream sales.
Rocks & Crystals
Seller: crystal_clear_cc
Followers: 99.2K
Rating: ⭐5.0
Reviews: 47.3K
Average Shipping Time: 1D
Items Sold: 462.9K
View Crystal_clear_cc On Whatnot
Crystal_clear_cc is one of the biggest crystal and gemstone sellers on Whatnot and has built a strong community through live crystal showcases, mineral auctions, and collector pieces.
Pets
Seller: nursesarah
Followers: 39.9K
Rating: ⭐5.0
Reviews: 14.8K
Average Shipping Time: 1D
Items Sold: 98.6K
Nursesarah is currently one of the top Pets category sellers on Whatnot and focuses on pet supplies, accessories, and animal-themed products.
Sports Memorabilia
Seller: hobbyboxny
Followers: 408.3K
Rating: ⭐4.9
Reviews: 253K
Average Shipping Time: 1D
Items Sold: 2.1M
Hobbyboxny has sold more than 2 million items on Whatnot, making it one of the most active and recognizable memorabilia sellers on the platform.
Entertainment Cards
Seller: backyardinfinity
Followers: 90.4K
Rating: ⭐4.9
Reviews: 32.6K
Average Shipping Time: 3D
Items Sold: 360.3K
View Backyardinfinity On Whatnot
Backyardinfinity is one of the fastest-growing Entertainment Cards sellers on Whatnot and is known for Disney, Marvel, Star Wars, and other entertainment trading card breaks.
Comics
Seller: comictraders
Followers: 70.3K
Rating: ⭐5.0
Reviews: 54.4K
Average Shipping Time: 1D
Items Sold: 181.4K
Comictraders is one of the top comic book sellers on Whatnot and has earned a loyal following through live comic auctions, graded books, and collectible comic sales. Check out our complete Comictraders Whatnot review for shipping, stream quality, and buying experience details.
Music
Seller: vcvinyl
Followers: 77.5K
Rating: ⭐5.0
Reviews: 99.8K
Average Shipping Time: < 1D
Items Sold: 699.2K
Vcvinyl dominates the Music category on Whatnot with vinyl records, rare pressings, live music auctions, and one of the highest item sold counts in the category. We also published a detailed Vcvinyl Whatnot review covering our personal experience ordering from their streams.
Video Games
Seller: jandsgames
Followers: 213.6K
Rating: ⭐5.0
Reviews: 106.4K
Average Shipping Time: 1D
Items Sold: 465.8K
Jandsgames is one of the most followed Video Game sellers on Whatnot and specializes in retro games, consoles, collectibles, and live gaming auctions.
Food & Drink
Seller: discountfoods
Followers: 217.1K
Rating: ⭐4.9
Reviews: 73.4K
Average Shipping Time: < 1D
Items Sold: 128.4K
Discountfoods has become one of the biggest Food & Drink sellers on Whatnot through discounted grocery deals, snacks, beverages, and bulk food livestream sales.
Books & Movies
Seller: kayla_countlessxchange
Followers: 21.3K
Rating: ⭐5.0
Reviews: 12.9K
Average Shipping Time: 1D
Items Sold: 60.3K
View Kayla_countlessxchange On Whatnot
Kayla_countlessxchange is one of the top Books & Movies sellers on Whatnot and focuses on used books, movie collections, media bundles, and collector finds.
Anime & Manga
Seller: paulsoles
Followers: 26.6K
Rating: ⭐5.0
Reviews: 8.3K
Average Shipping Time: < 1D
Items Sold: 30.7K
Paulsoles is one of the leading Anime & Manga sellers on Whatnot and is known for anime collectibles, manga bundles, voice actor memorabilia, and pop culture livestreams.
How Many Followers Is Considered Big On Whatnot?
Follower counts on Whatnot vary heavily depending on the category, but most successful sellers fall into these ranges:
- 1K+ followers = growing seller
- 10K+ followers = established seller
- 50K+ followers = major seller
- 100K+ followers = top category seller
- 250K+ followers = elite Whatnot creator
- 500K+ followers = platform-wide influencer level
The largest categories on Whatnot tend to be Sneakers & Shoes, Trading Card Games, Sports Cards, Electronics, and Collectibles.
Final Thoughts
Whatnot has evolved from a niche livestream auction platform into one of the biggest marketplaces for collectibles, fashion, sports cards, electronics, and reselling.
The most followed Whatnot sellers on the platform have built massive audiences through consistent live streams, strong customer service, fast shipping, and highly engaging auctions.
As follower counts continue to grow across the platform, this leaderboard will continue to change over time.
Disclaimer: Please do your own research before making any purchases on Whatnot. I recommend reading through the reviews for each seller before making any sort of purchase.
Frequently Asked Questions
Who Has The Most Followers On Whatnot?
Coolkicks is currently the most followed seller on Whatnot with more than 866K followers.
Who Is The Biggest Pokémon Seller On Whatnot?
Novatcg is currently the most followed Trading Card Games seller on Whatnot with more than 503K followers.
Who Is The Biggest Sports Card Seller On Whatnot?
Backyardrips is currently the most followed Sports Cards seller on Whatnot with more than 340K followers.
What Is The Most Popular Category On Whatnot?
Some of the biggest categories on Whatnot include Sneakers & Shoes, Trading Card Games, Sports Cards, Electronics, Toys & Hobbies, and Fashion.
How Do Whatnot Sellers Gain Followers?
The biggest Whatnot sellers grow their audience through consistent livestreams, fast shipping, giveaways, auctions, social media promotion, and high review ratings.
How Many Followers Is Considered A Lot On Whatnot?
Most sellers with more than 10K followers are considered established on Whatnot. Sellers with 100K+ followers are typically among the top creators in their category.
What Sells Best On Whatnot?
Some of the best-selling categories on Whatnot include Pokémon cards, sports cards, sneakers, collectibles, electronics, Funko Pops, luxury fashion, coins, and memorabilia.
Who Has Sold The Most Items On Whatnot?
Hobbyboxny is one of the highest-volume sellers on Whatnot with more than 2.1 million items sold in the Sports Memorabilia category.